Helping businesses go-to-market, better.
Expert support to help improve marketing & sales execution, fix revenue problems, and drive growth.
The key trends shaping go-to-market thinking in 2026.
In 2026, shifting buyer behaviour and stronger evidence on what really drives growth are reshaping how B2B firms go-to-market and generate revenue. Explore the key trends defining this new era.
Expert go-to-market and marketing consultancy.
I help businesses improve the clarity of their go-to-market strategy, and equip their marketing and sales teams for success. Our go-to-market diagnosis is usually the best starting point, but I’m available for consultancy projects, or as a retained Marketing Director / Fractional CMO.
20+ years’ experience, and a very particular set of skills.
I’ve worn a number of marketing and commercial hats over the past two decades, and benefitted from the world’s finest marketing training. Now, I help businesses face into the challenges that today’s B2B environment presents.
The company I keep.
“Having an impartial view of my business, my brand and my strategy has been invaluable. Ian has a very sharp eye, and helped me strengthen my positioning, product offer, comms strategy and more. I highly recommend!”
Nic, Founder, The Trend Disruptor
More nice things people say:
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I had the pleasure of working closely with Ian for 7 years. I can say without hesitation that he is one of the most strategic and collaborative marketing leaders I’ve encountered.
Shaun Galvin
Chief Sales Officer
Watson Fuels
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Ian has an uncommon ability to see through complexity of a market challenge to seize the profit opportunity beyond. He’s as good as they come.
Richard Scott
Chief Commercial Officer
Clean Power Hydrogen (CPH2)
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One of the most accomplished marketers I’ve worked with, Ian understands how to build brand and the value that generates. Also, he’s a really nice guy!
Darren Evans
Founder
The Engine Room
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Ian has an ability to balance strategic, big‑picture thinking with what’s best for the wider business, and he brings clarity and momentum to every challenge.
Sapna Sharda
Sr Director, Global Strategy & Operations
World Kinect
Some recent writings.
Need support?
Let’s talk.
I work with businesses big and small on marketing and sales strategy, helping them understand where to focus, what to fix, and how to drive growth. If you’d like to discuss your requirements, let’s connect!